Do you know the open rate for your email newsletter? The open rate is the percentage of people who actually open and read your newsletter. Most better email distribution programs can give you fairly detailed statistics about your open rate, including the percentage that opened the broadcast, the links that they clicked on (called click-throughs), the specific subscribers who opened the ezine, and in some cases, info about which issues were forwarded to others.
A good open rate is considered to be 30-40%, which means that between 30 and 40% of your list is actually reading your broadcast. That number mean seem disappointing, as you want everyone on your list to read your ezine. Unfortunately, a 100% open rate will probably never happen for most of us, as most people are simply too busy to pay close attention to the bulk of email that they receive.
If you?re using your ezine as your ?stay in touch? device for your email list as the way your prospects get to like, know and trust you so that you?ll be the top of mind person they contact when they are ready to fix the problem that ails them, then you want to ensure that as many of them as possible open your ezine when it arrives. It?s a crowded world out there in the world of email newsletters and can be difficult to make yours stand out above the rest.
Here are 5 strategies you can use to
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Source: http://www.thmg.com/marketing-tips/ezine-marketing-5-ways-to-skyrocket-your-ezine-open-rate-2/
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